讲座主题：Consumers’ participation in co-creating last-mile logistics: an overview and a fairness perspective

　　主讲人：Wang Xueqin

　　讲座时间：11月15日(周四)下午3:30

　　讲座地点：999策略白菜手机论坛C373b

　　主办单位：999策略白菜手机论坛管理科学与工程系

　　主持人：许明辉

　　讲座摘要：With the proliferation of B2C e-commerce and the advancement in service technologies, logistics service providers (LSPs) are increasingly offering innovative solutions that invite end-consumers’ participation. As embodied within the concept of value co-creation (VCC), consumers contribute their resources in co-creating logistics services in the form of reverse logistics, self-collection, crowd-sourcing delivery, etc. In so doing, consumers are empowered to influence specific changes in the service offerings, whereas LSPs accrue benefits in transferring parts of the service obligations to consumers. Given the mutual benefits, the trend of VCC is expected to gain a strong development in last-mile logistics.

　　However, the concept of VCC is not without controversies. Some VCC literature regards the concept as an idyllic market where consumers and producers live in harmony, whereas the “dark” side of VCC has been underemphasised. The aim of this research is thus to examine the contingences of consumers’ participation in co-creating last-mile logistics with a focus on the perspective of service fairness.

　　主讲人简介：Dr. Wang Xueqin received her Bachelor of Science degree in 2014 from Nanyang Technological University , Singapore. After working in the logistics industry for one year, she commenced Ph.D. study in 2015 and received Ph.D. degree in 2018 from NTU. She has a strong interest in green last-mile logistics, value co-creation, corporate social responsibility, and sustainability. Her research work can be found in journals such as International Journal of Physical Distribution & Logistics Management, Journal of Cleaner Production, and Transportation Research Part E.