企业营销战略，新技术环境下的企业营销问题，绿色管理，战略创业
学术经历
聘期制讲师，999策略白菜手机论坛，2021年7月-至今
访问学者，美国伯明翰阿拉巴马大学，2018年8月-2019年8月
获奖与荣誉
2016西安交通大学国家奖学金
2016第二届“互联网+”创新创业大赛陕西省金奖
2016 TiC100智慧城市与物联网创新创业竞赛全国三等奖
编审经历
匿名审稿人：Journal of Business Ethics, Technovation, Asia Pacific Journal of Management等
专业组织会员与资格证
中国高等院校市场学研究会 会员
美国管理学年会会员
中国管理研究国际学会会员
期刊论文
Zhao Mengli, Yang Jianjun, Shu Chengli, Liu Jinxin (2020).Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms.Technovation,101, 102197.
Zhao Mengli, Liu Jinxin, & Shu Chengli. (2021). Pursuing sustainable development through green entrepreneurship: An institutional perspective.Business Strategy and the Environment. online.
Shu Chengli, Zhao Mengli, Liu Jinxin, Lindsay Wendy (2020). Why firms go green and how green impacts financial and innovation performance differently.Asia Pacific Journal of Management, 37: 795-821.
Liu Jinxin, Sheng Shibin, Shu Chengli, Zhao Mengli (2020). R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives.Industrial Marketing Management, 92: 111-121.
Shu Chengli, Liu Jinxin, Zhao Mengli, Per Davidsson (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing.International Small Business Journal, 38(7): 654-676.
国际会议论文
Zhao, Mengli,Sheng, Shibin, Cheng, Yuan (2020). Are government employees more likely to venture?. 80th Academy of Management Annual Meeting, Vancouver, Canada.
Zhao, Mengli,Shu, Chengli (2019). Sustainability, 3D printing technologies, and new product performance: A comparative study.79th Academy of Management Annual, Boston, United States.
